Modern business success, by any measure, is reliant on digital engagements with consumer audiences to support sales, marketing, and data collection processes. However, services supporting consumer interactions must be secured to prevent their inappropriate use and to meet regulatory compliance requirements. Unfortunately, achieving security goals while delivering positive consumer experiences during digital engagements can be very difficult to achieve. In fact, 65% of organizations are not fully confident that the consumer personal data they collect—including contact information, credit card numbers, and personal preferences—will not be breached. In response, a number of consumer identity and access management (CIAM) processes and technologies have evolved to effectively govern the execution of processes for enabling consumer access to digital resources while ensuring security and compliance requirements are responsibly met.
To help organizations identify optimal solutions and best practices in support of CIAM objectives, leading IT research firm Enterprise Management Associates (EMA) conducted survey-based research of organizations actively employing CIAM solutions.
Join EMA Research Director, Steve Brasen, for an informative look at the key findings from this research as well as actionable guidance on how to optimize your organizations CIAM deployments.
Topics of discussion will include: