Advancing Consumer Engagements by Improving Customer Identity and Access Management (CIAM)

Tuesday, September 15
9 a.m. Pacific | 12 p.m. Eastern

Consumers must navigate a number of steps to create and access their online accounts and profiles. As a result, the login and authentication experience can inevitably impact the consumer’s first impression of a company, influencing brand perceptions and loyalty. For example, a consumer that experiences a poor access experience will often dismiss a company in favor of competitors with lower-friction access controls. At the same time, businesses have an obligation to protect customer data and verify that the information is appropriately protected to meet stringent requirements for security and compliance.

Join leading IT research firm Enterprise Management Associates (EMA), IBM Security, and Akamai for an informative look at the evolving challenges, requirements, and solutions for enabling effective CIAM.

Attendees will gain knowledge and actionable guidance on topics including:

• The most significant impacts of the COVID-19 pandemic on CIAM requirements
• How CIAM technologies differ from traditional enterprise IAM solutions
• Addressing challenges for achieving scalability
• Meeting stringent requirements for regulatory compliance
• How to reduce CIAM administration efforts and related costs
• Customizing access policies to improve consumer experiences based on contextual conditions
• How to responsibly minimize end user access friction while simultaneously improving security effectiveness
• Key elements to look for in selecting the right CIAM partner