Consumers must navigate a number of steps to create and access their online accounts and profiles. As a result, the login and authentication experience can inevitably impact the consumer’s first impression of a company, influencing brand perceptions and loyalty. For example, a consumer that experiences a poor access experience will often dismiss a company in favor of competitors with lower-friction access controls. At the same time, businesses have an obligation to protect customer data and verify that the information is appropriately protected to meet stringent requirements for security and compliance.
Join leading IT research firm Enterprise Management Associates (EMA), IBM Security, and Akamai for an informative look at the evolving challenges, requirements, and solutions for enabling effective CIAM.
Attendees will gain knowledge and actionable guidance on topics including:
Steve Brasen, Research Director, EMA
Martijn Loderus, Global CIAM Leader,