The Journey to Become a Data-Driven Enterprise


Organizations have embarked on the journey to be data-driven for years. However, with the recent changes in the world, organizations are accelerating their digital transformation initiatives to meet increasing changes in the operational landscape and data analytics.

Based on new EMA research, this webinar will examine what it means to be data-driven and how organizations can use data analytics to achieve business outcomes. William Schoeppner, EMA Research Director, will discusses key findings from this research, including:

  • Perception of maturity and culture is high; however, perception of an organization’s strategy to be data-driven is not as strong
  • Increased workflow and process automation are requirements for a strong platform in any organization striving to reach maturity in being data-driven
  • Resources and leadership are key factors preventing an organization’s maturity from being data-driven
  • Security is the top reason for being data-driven
  • Improved efficiency is the highest benefit of being data-driven
  • Technology roles focus on reducing errors, monitoring, and detection, while execs focus on efficiency, accountability, IoT, and automation
  • Scalability and customer experience are the main reasons for EMEA companies selecting data analytics tools, while security and ease of use are the top reasons in North America
  • Management across all industries is now making it a priority to fix gaps in data needs, and most aim to do it within six months


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Will Schoeppner

Will Schoeppner
Research Director, EMA