Digital transformation is focused on the customer, but the path to successful digital transformation requires enterprises to be more agile, increasingly efficient at product and service delivery, and astute at understanding changing customer needs. In many cases, digital transformation requires enterprises to become more data-driven, adopt tools and technologies that are highly effective at leveraging this data, and execute on compelling use cases identified by this data.
Join leading IT research firm Enterprise Management Associates (EMA) and DataStax for an informative webinar that will:
Explain how being data-driven is leveraged by these enterprises to support both existing customer needs and attract new customers
Outline best practices based on comparing the performance of data-driven leaders vs. laggards
Research Director, EMA
Partner Data Architect, DataStax